By Seth Miller | October 22nd, 2013
On Thursday morning Miller Systems founder and CEO Seth Miller led a panel of seasoned marketing professionals at FutureM 2013 in a session titled “Future of ‘Freemium’: Driving Business or Out of Business.”
From software to journalism, consumers and business leaders expect so much for free. It’s disrupting business models and forcing producers to shift to higher-value/highly-differentiated niches, or switch to other monetization models, such as selling off user data or hocking ads. When the expectation is “free and cheap,” how do you market premium offerings that will sustain a business model?
By Seth Miller | October 16th, 2013
Miller Systems is excited to announce that we are hosting a panel discussion at this year’s FutureM conference in Boston, which runs from October 16-18.
Our session, The Future of Freemium: Driving Business or Out of Business?, will be held on Thursday, October 17 at 9:30AM at the Hynes Convention Center. We’ll be discussing how to maintain value in an instant gratification marketplace with expert panelists from SpiceWorks, ChartIQ and the W3 Companies.
Our own Seth Miller will be moderating the session and will have the unique pleasure of sharing the stage with the following panelists:
Alex Gramling. As Chief Marketing Officer for W3, llc, Alex Gramling directs marketing strategy for the firm’s portfolio companies in the healthcare and technology arenas.
Tabrez Syed. Tabrez Syed is the vice president of Products at Spiceworks, the network for IT that’s transforming how $1 trillion in technology products and services are managed, marketed and sold each year.
Dan Schleifer. Dan Schleifer is the President and Co-Founder of ChartIQ, a mobile-focused social stock charting platform.
FutureM brings a one-of-a-kind experience to Marketing and Media trendsetters by debating the cutting-edge development and future landscape of Marketing. The programs are unique, forward-thinking, and will challenge, integrate and bring to life what tomorrow holds for businesses in the digital age.
As a valued member of the Miller Systems community, we hope you’ll join us. By using the discount code MILLERDISC, you’ll receive a 10% discount on your pass. Register for FutureM today
By Seth Miller | October 26th, 2012
On Tuesday afternoon Miller Systems founder and CEO Seth Miller led a panel of seasoned marketing professionals at FutureM 2012 in a session titled “The End of Depth? Marketing Complex Services and Products.” The discussion explored the challenges and opportunities inherent in the high-frequency / short burst world of social communication and marketing, especially as products and services become increasingly difficult to sum up in a few words.