Seth Miller Hosts “End of Depth?” Panel at FutureM Conference
October 26th, 2012, by Seth Miller
On Tuesday afternoon Miller Systems founder and CEO Seth Miller led a panel of seasoned marketing professionals at FutureM 2012 in a session titled “The End of Depth? Marketing Complex Services and Products.” The discussion explored the challenges and opportunities inherent in the high-frequency / short burst world of social communication and marketing, especially as products and services become increasingly difficult to sum up in a few words.
With nearly 100 attendees, the session was an resounding success. There was lively discussion, active twitter engagement, and an informative question-and-answer period. Seth would very much like to thank all those in attendance as well as the stellar panelists who helped make Miller Systems first FutureM panel a memorable one:
- Veronica Kido – President, Kido Communications, LLC
- Dan Schleifer – President and Co-Founder, ChartIQ
- Karen D. McPhillips – Vice President of Marketing, PlumChoice, Inc.
- Joe Chernov – Vice President of Marketing, Kinvey
More photos from the event are available in our Facebook photo album.
Some memorable tweets from the discussion:
Know your buyer, have personas and put them into action. Without these steps there is no way you can map to your target #futureM #endofdepth
— Sam Melnick (@SamMelnick) October 23, 2012
A great content strategy will mask a poor social channel strategy, but reverse is not true @jchernov at #endofdepth #FutureM #InnoWeekMA
— Lawrence (@schwartzlaws) October 23, 2012
Hard to believe that some marketers have never met, seen, or heard from their actual customers #futurem #endofdepth
— Christina Omori (@c_omori) October 23, 2012
Seth, Thank you for inviting me to part of your session. Great topic, insightful speakers, and great questions from the audience. It was the highlight of my week.