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Have SharePoint Online and Office 365 Evolved Enough for SMBs to Get Value Past the “Price of Entry”?

Originally published in CMSWire, August 29, 2013

Office 365 has made SharePoint available to the masses due to its aggressive price point.  But is a low monthly cost per user enough for an organization to really facilitate enterprise collaboration and ultimately justify the ROI?  Will SMBs be able to successfully implement and adopt SharePoint Online without substantial investments in expert assistance?

Answer:*Very* important. Question: How important is WCM to your Intranet?

It’s not rocket science these days to create and publish web pages, using relatively simple WCM tools like WordPress, Drupal, and Joomla. Widespread availability and adoption of free tools like these have removed the barrier to entry for just about everyone who’s interested in publishing anything (no complaints on my end as I type this very post into WordPress).

There’s a trap here, though. The simplicity of creating basic pages like blogs and wikis has somehow led many to conclude that WCM is generally less important than it used to be. One point I’d argue: if you’re trying to foster collaboration and deliver knowledge management via your intranet, your WCM tools and strategy are still very important.

CMSWire recently published my article exploring this idea: The Evolving Role of Content Management in Modern Intranets.

What do you think? Has WCM been completely disrupted by the social web and cheap or free tools? How does your response change in the context of an intranet?

Your thoughts and comments are always appreciated!

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Categories: Content ManagementIntranets and ExtranetsSharePoint

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